Valerie Hedin is Marketing Communications Manager at Allianz and a key driver of the brand’s extensive sponsorship portfolio, working alongside Mark Brennan and Anna McCarthy.

She joined the company in 2020 having previously been Head of External Communications at Eirgrid where she was responsible for all brand and communications for the company including as sponsor of the EirGrid Under 20 GAA Football Championship and being the official timing partner of the GAA.

She has deep experience in marketing communications having worked in Sydney, Paris and Dublin for brands including eir and American Express.

Allianz has been a partner of the GAA for over 30 years years on the Allianz Leagues, Cumman na Mbunscoil and other initiatives. It is also a long-standing partner of Paralympics Ireland and a partner of the Olympic Federation of Ireland and the IOC.

See who else has been named on the list alongside Valerie Hedin by clicking on the image below.

 

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See who else has been included so far on the list for 2023

 

 

This is the 11th edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2023.

We are proud to publish the list in partnership with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf, and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will step up again, raising the number of new entrants to at least 40 percent of fresh names from last year.

It will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown, and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.