Imagine the meeting that came up with this…
Big new Disney movie Monsters University opens on July 12th. What does University symbolise in the UK Market? Well that has to be Oxford and Cambridge, doesn’t it? And what does Oxford and Cambridge conjure up around the world? That would be the Boat Race. Great then, let’s have Monsters University take on Oxford, throw in a bit of Henley and have an Olympic Gold Medallist on board…