The DP World Tour has taken a bold step into the digital finance world by announcing a multi-year partnership with Nexo, a leading crypto-asset wealth platform.
The three-year agreement, which will run through 2027, positions Nexo as the Tour’s first-ever Official Digital Wealth Partner.
The partnership is understood to be worth an eight-figure sum and marks one of the most significant investments by a crypto brand in the world of golf.
It will see Nexo take title sponsorship of a newly elevated tournament — the Nexo Championship — scheduled to debut this August at Trump International Golf Links in Aberdeenshire.
Nexo will also feature prominently across six of the Tour’s premier events in 2025, including the Genesis Scottish Open, the Betfred British Masters, the BMW PGA Championship, the Abu Dhabi HSBC Championship, and the season-ending DP World Tour Championship in Dubai.
Antoni Trenchev, Co-Founder of Nexo, framed the partnership as a natural alignment between two worlds that value “preparation, control, and vision.” Speaking at the launch, he said:
“We see this as more than just sponsorship. Golf and digital finance both demand precision and long-term thinking. This partnership will allow us to engage with a global audience that shares those values.”
Max Hamilton, Chief Commercial Officer of the DP World Tour, described the move as a continuation of the Tour’s strategy to embrace innovation and attract new audiences.
“We are delighted to welcome Nexo on board as a partner. This is a collaboration built on shared values and ambition, and we’re excited to see what we can build together over the next three years.”
The partnership also adds a new dimension to the Tour’s hospitality and fan engagement strategy, with Nexo expected to activate at events through digital and on-site experiences aimed at high-net-worth individuals and financially savvy fans.
Recent months have seen Formula 1, UFC, and top-tier football clubs secure sponsorships from crypto and blockchain platforms. In a sign of growing maturity in the sector, Aston Martin’s F1 team secured a sponsorship package fully paid in stablecoin (USDC) earlier this year.
This partnership gives the DP World Tour a prominent first-mover advantage in a space where crypto and sports are becoming increasingly intertwined. It also reinforces the Tour’s position at the forefront of innovation within the global golf landscape.
For Nexo, the agreement is being seen as a strategic move to grow its brand in key global markets while aligning with a sport that speaks directly to its target demographic.
As the sports and financial worlds continue to converge, deals like this offer a glimpse of how future-facing partnerships will be structured — blending technology, performance, and prestige on a truly global stage.
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