Tipperary GAA has announced the renewal of its primary county sponsorship with Fiserv, the global financial technology company, this time under a new name and brand.
From next season, the familiar blue and gold jersey will carry the Clover logo, reflecting Fiserv’s international move to align its sponsorships with its flagship payments brand, already prominent across Europe and North America, and increasingly visible in Ireland.
Fiserv first joined forces with Tipperary GAA in 2022, becoming the official sponsor across all county teams. Over the past three seasons, that relationship has grown stronger, and the renewal ensures continued support for both hurling and football at senior and underage levels.
Part of the deal will have included a bonus payment for the Tipperary senior Hurlers winning the All-Ireland Hurling Title in July.
The renewal coincides with another ongoing partnership, the naming rights of FBD Semple Stadium.
FBD Insurance became the naming rights partner of the historic venue in 2022 under a five-year deal that runs through 2026. This partnership has delivered significant investment into matchday facilities, event promotion, and community programmes, strengthening the bond between local sport and local business.
With Clover now on the county jersey, FBD on the county’s home ground, and the Liam McCarthy trophy in the cabinet, Tipperary GAA is in pretty good shape.
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