Leinster Rugby has confirmed a new partnership with Dublin-based coffee company 3FE, who will become the Official Coffee of Leinster Rugby.
As part of the partnership, 3FE will supply coffee to Leinster Rugby’s headquarters at UCD, while supporters can expect bespoke content with players, fan-focused activations and a series of special product launches over the coming months.
3FE said the tie-in represents an exciting opportunity for the business, particularly as it continues to expand its footprint.
“We’re excited to not only provide great coffee to the team but also become a small part of one of the world’s best rugby organisations who we can learn so much from as we grow the business,” said Colin Harmon, 3FE founder.
“We are delighted to partner with 3FE as the Official Coffee of Leinster Rugby,” added Éamon de Búrca, Head of Commercial Partnerships with Leinster Rugby.
“3FE is a business that was created within our province, having started in 2009 in Dublin.”
“Our links with 3FE go back a few years, as Cian Healy would have sourced 3FE products for our base in UCD while he was playing. The growth 3FE have had over the last number of years has been very impressive, but not surprising considering the quality team that they have.”
“It is great to formally partner together, and we look forward to launching some new products that our supporters can enjoy over the coming months.”
The partnership reinforces Leinster Rugby’s ongoing commitment to collaborating with local, homegrown businesses, while giving 3FE a high-profile platform as it continues to build its brand both in Ireland and internationally.
Image Credit: Leinster Rugby and Inpho.ie
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