As part of a regular weekly feature we have selected a number of pieces of video content released in recent days which show a different perspective on sport and and the commercial and societal world that surrounds it.

 

It’s Masters Weekend and the Tournament Organisers have tapped into a rich vein of content with family engagement as part of the Par 3 tournament that precedes the main event.

 

 

Closer to home we have a double from the team at Sports Direct who have this week released the first in a series with Cork GAA and a tribute to the brands partnership with Special Olympics Ireland.

 

 

 

 

Image Credit: Sport for Business

 

Sky Sports and Sports Direct are full members of Sport for Business.  If you would like to join them and see your organisation in our content, on our stages, and in the conversation happening every day around the commercial world of Irish Sport, email us today and let’s see what is possible.

 

ABOUT SPORT FOR BUSINESS

Sport for Business is Ireland’s leading platform focused on the commercial, strategic and societal impact of sport. It connects decision-makers across governing bodies, clubs, brands, agencies and public institutions through high-quality content, events and insight. Sport for Business explores how sport drives economic value, participation, inclusion and national identity, and how your story can be part of ours.

Through analysis, storytelling and convening the sector, it helps leaders understand trends, share best practice and make better-informed decisions. Its work positions sport not just as entertainment, but as a vital contributor to Ireland’s social and economic fabric.

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