AIB, proud partner of the GOAL Mile, has teamed up with former Irish rugby international, Luke Fitzgerald, Irish hockey international, Róisín Upton, Olympian, Ciara Mageean and former Inter-County manager and player, Stephen Rochford to encourage communities across the island to step up together and take part in the GOAL Mile this Christmas season.

They will be part of a radio, print and online advertising campaign asking people to step up together this Christmas season.

We will have interviews with Luke FitzGerald and Roisin Upton this week in our Sport for Business Daily slot to talk about their own Goal Mile memories and more.

For over 40 years, the GOAL Mile has seen tens of thousands of people run or walk a mile to raise funds for GOAL at Christmas to enable its work supporting vulnerable communities in 14 countries across the globe.

Last year the Mile went virtual but for 2021 it is returning as a hybrid with real-life events in 150 locations across Ireland and around the world, and the opportunity to run at your own pace in your own location.

Registration is available at www.goalmile.org and you can complete your mile in any place, at any time during the month of December.

In support of GOAL’s efforts to get more people than ever to complete the GOAL Mile, AIB will be installing a number of start lines around the country in the lead up to Christmas.

It is also encouraging its own 9,000 staff to take up the challenge.

“The GOAL Mile, which is already a well-established event in many of the communities that we serve, helps transform the lives of the world’s most vulnerable people,” said the Bank’s CEO Colin Hunt today.

“This year we are committed to working with GOAL to make it the biggest GOAL Mile yet and are asking people across the island of Ireland to step up together to complete a mile for GOAL.”

“In doing so, together we can help GOAL reach vulnerable communities that are already suffering deeply from the impact of crises, poverty and climate change.”

“Hundreds of communities across Ireland already know and love the GOAL Mile,” added GOAL CEO Siobhan Walsh.

“They show incredible compassion for communities in need across the world that this event supports. GOAL helped more than 14 million people in Africa, the Middle East and Latin America last year. We could not have achieved this without the continued support of the Irish people.”

She added: “We look forward to AIB’s 9,000+ staff and wide customer base standing with GOAL as we continue our mission to help communities to respond to and recover from humanitarian crises.”

Sport for Business Perspective

The GOAL Mile is one of the Christmas traditions that it will be great to have back this year.
AIB’s involvement as the event’s first ever commercial partner is a huge boost for the event but also internally as it gathers staff and customers around a common purpose.

 

“A powerful and influential network of information and collaboration”

 

Download our latest membership brochure here.

Sport for Business Partners