Leinster Rugby have broken new ground in sponsorship by signing up McGreals Health, distributor of Novaerus NanoStrike™ technology in Ireland, to become their first ever official clean air partner.

The Irish-designed Novaerus air disinfection device has been independently proven to inactivate all airborne viruses and bacteria including 99.997% of Sars-CoV-2, the virus that causes COVID-19.

Novaerus devices are being installed throughout the Leinster Rugby high performance centre in UCD including the team gym, player’s lounge, media conference rooms, reception area and other key locations across campus.

In addition, Novaerus devices will be positioned in the Leinster changing rooms at all home games in the RDS Arena, Energia Park and Aviva Stadium.

The partnership is a first of its kind in the rugby world.

“This is an exciting, pioneering partnership for Leinster Rugby and we’re delighted to welcome Novaerus by McGreals Health to the wider Leinster family,” said Leinster Sponsorship Manager Eamon De Búrca.

“We’re particularly impressed with the impact the technology will have in protecting both players and staff at our high-performance centre in UCD.”

“Maintaining a safe working environment for all staff in UCD has become a huge focus for everyone in Leinster Rugby and we believe that this extra safeguard will help us to continue our pursuit of excellence with greater peace of mind.”

“We are delighted to be working with Novaerus by McGreals Health, an Irish brand as well, and we feel this is a real bonus as we move into the winter months and continue to live with the pandemic as best we can.”

“We hope that the addition of Novaerus technology will give Leinster a physical and competitive edge by disinfecting the squad and management team’s indoor air safely, 24/7,” said company CEO Deirdre Devitt.

“Clean air is as important to a world-class winning team as clean water, superb nutrition, and a healthy lifestyle, all improving cognitive and physical attributes on and off the pitch. We look forward to the next three years working with Leinster and to bringing the most innovative, globally-renowned Irish technology to their winning formula.”

Who could have imagined the demand on both sides for an Official Clean Air Partner as little as two years ago. Fair play to leinster for spotting the opportunity to turn a supplier into a partner.

 

“A powerful and influential network of information and collaboration”

 

Download our latest membership brochure here.

Sport for Business Partners