This weekend saw the start of the delayed 2020 All Ireland Football Championship and the release of the new TV ad from AIB.
This is the 30th year of the partnership and the sixth since they added the Senior Inter-County Championship to the All Ireland Club Championships in Football, Hurling and Camogie.
Partnerships are about so much more than the transfer of funds and the value of having another major consumer brand devote high profile advertising to the world of Irish sport is one that is difficult to overestimate.
It stirs the emotions and reminds us of what it is like to live and breathe every moment of Championship season…
Sport for Business Partners
