AIG has come on board as the first time sponsor of the 2018 AIG FZ Forza Irish Badminton International, Ireland’s premier Open competition in the sport.
The event will take place at the Sport Ireland National Indoor Arena from November 14th – 17th. The finals of both the men’s and women’s singles tournament will be broadcast live on TG4 on Saturday, November 17th.
“AIG is delighted to be supporting badminton in Ireland through the sponsorship of the Irish Badminton International and its live TV coverage,” said AIG Ireland General Manager Declan O’Rourke as the new sponsorship was unveiled.
“It is very important to AIG that we continue to support both men and women’s sport in Ireland from grassroots through to the highest level.”
Badminton is now added to a sponsorship portfolio that includes partnerships with Irish Tennis, the GUI and ILGU in Golf, and Dublin GAA.
The brand will also be very active around the visit of the All Blacks to Dublin on November 17th with a number of different activations backing their global partnership with the World Rugby Number Ones.
The Irish Badminton International is steeped in history, as Ireland was one of the founding members of the World Badminton Federation. The event has been running since 1902, making the Irish Badminton International one of the oldest and prestigious badminton tournaments in the world.
It is an important event for players as it is part of the world and European circuit allowing them to earn important world and European circuit ranking points.
“Badminton Ireland is very happy to have the support of AIG at our flagship Irish International event here in Dublin,” said Daniel Magee, Performance and Training Director of Badminton Ireland.
“As an all-inclusive sport that caters for all ages, we are delighted to work with AIG and TG4 to raise the profile of the sport in Ireland.”
“We would welcome anyone interested in witnessing some world class badminton to join us at the Sport Ireland National Indoor Arena, and I hope that everyone involved in the 2018 AIG FZ Forza Irish Badminton International has a positive experience.”
Image Credit: Matt Browne, Sportsfile
