Sponsorship activation can be a tricky business to cut through the noise that is all around us. At the highest level that noise becomes louder still so fair play to AirBnB for coming up with something that caught our eye as being very much a unique experience.
With almost a year until Paris 2024, the childhood home of Baron Pierre de Coubertin has been transformed to take guests on a journey through time. For one night only guests will get the opportunity to immerse themselves in Olympic history in Château de Mirville, an iconic stop on the Olympic torch relay in 2024.
Built in the 16th century, Château de Mirville is where the young Coubertin developed a love of sports that would eventually inspire him to revive and evolve the ancient Olympic Games into the modern Games as we know them today.
And on July 18, one night in the historic home – recently restored to its original grandeur with the support of the IOC and Airbnb’s Heritage and Local Tourism program – will be opened to a unique stay on Airbnb for €24* in honor of Paris 2024.
The stay will be hosted by Jacques de Navacelle, Coubertin’s great grand-nephew, who will “share tales of how the château inspired his illustrious forebear.
“As proud worldwide Paris 2024 partner and now Official Partner of the Olympic Torch Relay in France, we are honored to offer a truly unique experience in the historic Château de Mirville,” said Emmanuel Marill, Director of Europe, Middle East and Africa at Airbnb.
“Airbnb is dedicated to showcasing the rich diversity of France’s regions and the rich Olympic legacy of this special home will make for an inspiring stay.”
The stay will also include a game of tennis with French number one Caroline Garcia.
The opening of the potential to book will be next tuesday, July 18th and the stay will be assigned to one couple or pair of winners for eight days later on the 26th July.
The stay will be for one night and two people and will cost €24. The winners will be responsible for their own getting to the venue.
It is expected that half a million visitors during next year’s Olympic and Paralympic Games will stay in AirBnB properties delivering nearly €86 million in gross income for Hosts.
