The Irish Sponsorship Awards took place in Dublin last night with the FAI winning the Sponsorship Team of the Year, Three and Sweartaker taking the prestigious Sponsorship of the Year, and Electric Ireland taking the Sponsorship Brand of the Year.
There were wins as well for AIG, Future Marketing, Allianz, Irish Life, Teneo and Aer Lingus on another special night for Sport for Business members.
Here are the winners of all the awards from Santry.
Aer Lingus and Irish Rugby: Best Sports Team or Athlete Sponsorship
AIG and Future Marketing – The Neuroscience of Sponsorship: Innovation in Sponsorship
Allianz: The Allianz Leagues for Best Multi-Platform Sponsorship
Allianz + Women’s Aid for Best Societal Sponsorship
Electric Ireland: Best Sponsorship Brand
Electric Ireland: Best Use of PR for Darkness Into Light
FAI: Best Sponsorship Team
Irish Life: Dublin Marathon for Best Sporting Event Sponsorship
Sweartaker and Three: All for Music for Best Entertainment and Event Sponsorship and Sponsorship of the Year
Teneo and Vhi for More Than Running with Parkrun in the Best Grassroots Sponsorship
Just Eat and Teneo for ‘The Nutmeg’ in Best Use of Social Media
Pat and Una McDonough for Outstanding Contribution
Spar Ireland for 10 Second Spar with Israel Olatunde in the Best Low Budget category
Londis and Ireland’s Fittest Family for Best TV Sponsorship
It’s not always just about the winner and being shortlisted is a great tribute to work well done over the course of the year, here are the Sport for Business members’ campaigns that achieved shortlisting:
AIB: The Tailteann Cup Mic’d Up for Innovation in Sponsorship
AIG: Four Nations Para Badminton International for Best Low Budget Sponsorship; Partnership with Dublin GAA for Best Sports Team or Athlete Sponsorship
Athletics Ireland and 123.ie: Best Use of Social Media and Best Use of Digital and Best Sporting Event Sponsorship
Aviva: for Best Sponsorship Brand; best Seat in the House for Best Use of PR
Bord Gáis Energy: Local Heroes Campaign for Best Low Budget Sponsorship and for Best Radio Broadcast Sponsorship; State of Play for Best Societal Sponsorship and for best Use of PR and for Best Use of Research
Electric Ireland: GAA Minor Championship for best Multi-Platform Sponsorship and for Best Sporting Event Sponsorship; for Best Sponsorship Team; with Third Level GAA and Camogie for Best Use of Social media
Fifty-Three Six: KPMG Building on Success for Best Sports Team or Athlete Sponsorship
KPMG: Best Sponsorship Team; the Women’s Irish Open for Best Sporting Event Sponsorship; Building on Success for Best Sports Team or Athlete Sponsorship
Legacy Communications: Ross Murphy for the Rising Star in Sponsorship Award
PwC: Camogie All Stars for Best Entertainment and Event Sponsorship; PwC x Image Media Business Sponsorship for best Multi-Platform Sponsorship; Irish Rugby U20’s for Best Sports Team or Athlete Sponsorship
Pinergy and Munster Rugby: South Africa at Pairc Uí Chaoimh for Best Sporting Event Sponsorship, and for Innovation in Sponsorship
Greyhound Racing Ireland: Con and Annie Kirby Memorial shortlisted for Best Grassroots Sponsorship and Best Low Budget Sponsorship
Sky Ireland: VIP Loyalty for All Customers for Best Radio Broadcast Sponsorship
Titan Experience: Fyffes Fit Squad shortlisted for Best Grassroots Sponsorship
Olympic Federation of Ireland: Dare to believe sponsored by Permanent TSB shortlisted for Best Grassroots Sponsorship
Special Olympic Ireland and eir: Best Societal Sponsorship
