Allianz has confirmed a three-year extension of its sponsorship of the GAA Football All-Ireland Senior Championship, continuing its decades-long association with Gaelic Games in Ireland.

The announcement also marks a new phase of the company’s “Stop the Drop” campaign, which aims to tackle youth dropout rates from sport.

The campaign’s 2025 focus will feature nine-year-old Sheamie Garrihy as Allianz’s first official “Stop the Drop” Reporter.

In this role, Garrihy will interview figures across the Gaelic Games community including players, coaches, teachers, and parents to explore the factors that keep young people involved in sport and how adults can better support them.

Garrihy’s interviews will be published on Allianz’s social media platforms throughout the Championship season.

Among those taking part in the series will be GAA President Jarlath Burns, as well as senior inter-county players and those who influence youth engagement in sport.

The “Stop the Drop” campaign, launched in 2024, was developed in response to research showing that one in five children in Ireland give up sport during the transition from primary to secondary school. The initiative seeks to reverse this trend by raising awareness and promoting intergenerational dialogue about the importance of staying involved in sport.

Allianz have been long term partners of Sport for Business coverage of Sport for Social Good and Children in Sport.

“Allianz is proud to extend our support of the GAA Football All-Ireland Senior Championship for another three years,” said Geoff Sparling, Chief Customer Officer at Allianz. “Campaigns like ‘Stop the Drop’ allow us to address real challenges in youth participation and give young people a voice in shaping the future of sport.”

GAA President Jarlath Burns welcomed the renewed sponsorship and praised Allianz’s broader contributions: “Allianz has shown extraordinary commitment not only to the GAA, but to the wider future of Irish sport. Their investment goes beyond competition – it’s about participation, inspiration and creating lasting opportunities for young people.”

Allianz has supported Gaelic Games for over 30 years, primarily through the Allianz Football and Hurling Leagues. In 2023, the company expanded its involvement to include sponsorship of the GAA Football All-Ireland Senior Championship and the Camogie Association.

Allianz also sponsors the Olympic Federation of Ireland and Paralympics Ireland.

Further Reading for Sport for Business members:

Check out Sport for Business coverage of  the GAA

 

SPORT FOR BUSINESS PERSPECTIVE

This is great news on the extension and also on the imaginative way of linking the Stop the Drop campaign.  We look forward to meeting Sheamie and reporting on his work.

WHAT’S UP NEXT?

The All-Ireland Football Championship series gets under way this weekend with Galway at home to Dublin one of the feature games.

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