In a new weekly update Sport for Business will bring you news from partnership deals around the world that show the breadth of how sport and business can work together to optimum effect for both sides…
May 19th Liverpool
Liverpool FC have celebrated their qualification for the Champions’ League by announcing their first official family partner and official baby gear partner.
They say you need to catch fans young to have them committed through life and this new sponsorship category is a natural evolution of that we guess.
The deal will provide Joie with the rights to make a range of official Liverpool FC merchandise and clothing, to use of players in company advertising campaigns and to social media and marketing support via the clubs channels.
May 17th Manchester
The Men’s and Women’s World Professional Squash Championships will be sponsored once again by AJ Bell, a provider of online investment platforms and stockbroker services.
The company backed the Championships when they were previously held in the company’s home city of Manchester in 2013 and will do so again this year between the 9th and 17th of December.
