McCabes Pharmacy has been named Athletics Ireland’s exclusive pharmacy partner.

As the first major initiative under this new partnership, McCabes will serve as the title sponsor of Athletics Ireland’s community fitness programme, now rebranded as the McCabes Pharmacy Fit for Life Programme.

Designed to support people of all ages and fitness levels, Fit for Life encourages communities across Ireland to get moving through fun, sociable, and structured group sessions delivered by trained leaders in local athletics clubs.

Whether walking or running, participants build endurance at their own pace, with expert guidance and encouragement throughout.

To mark the launch of the McCabes Pharmacy Fit for Life Programme, an event was held in Santry, bringing together Irish Olympians Thomas Barr and Kate O’Connor.

They were joined by members of Athletics Ireland and team members from McCabes Pharmacy, who can advise participants on their fitness journey and Fit for Life participants from clubs around the country.

“It’s brilliant to see such a supportive and welcoming space for people getting into fitness or coming back to it,” said European Pentathlon Silver Medallist O’Connor.

“Programmes like this really show that movement is for everyone, and it’s amazing to see McCabes Pharmacy helping communities across Ireland take those first steps.”

“At McCabes Pharmacy, we believe health isn’t one-size-fits-all,” added CEO Jan Pieter Hallema.

“This programme allows us to meet people where they are in their fitness journey, providing personalised health support in a community setting — from injury recovery to everyday wellbeing. It’s a powerful expression of our mission: better health for everybody.”

As part of the rollout, participants will benefit from practical healthcare support, including BMI and blood pressure checks, delivered through local club activations from Donore Harriers in Dublin to Limerick AC and beyond.

In addition, monthly McCabes Pharmacy Fit for Life Roadshows will take place in selected regions, offering expert-led health and fitness guidance, digital resources, and advice on recovery, prevention, and holistic wellness.

“We’re delighted to welcome McCabes Pharmacy as our exclusive pharmacy partner and title sponsor of Fit for Life,” said Hamish Adams, CEO of Athletics Ireland.

“Their dedication to accessible, personalised healthcare aligns seamlessly with our goal of making fitness enjoyable and achievable for everyone, no matter where they’re starting from.”

 

Further Reading for Sport for Business members:

Check out Sport for Business coverage of Athletics

 

SPORT FOR BUSINESS PERSPECTIVE

As the potential for exercise as a prescription service draws closer this is a smart move by McCabes Pharmacy and one which puts them very much on the start line as physical activity and healthcare become more naturally and closely aligned.

WHAT’S UP NEXT?

The partnership comes into effect immediately.

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