The Who Won Sponsorship Series, one of the flagship events on Ireland’s sponsorship calendar, will return to Dublin’s Aviva Stadium on Tuesday, November 4th, 2025, bringing together senior figures from sport, business, and media to explore the future of sponsorship.
This year’s edition, delivered by ONSIDE and the Marketing Institute Ireland, and supported by RTÉ, will take on the theme of “The Classics Vs New Hits”, examining how tried-and-tested sponsorship models can evolve in parallel with new technologies, fresh platforms, and changing consumer behaviour.
The event was launched today by Rachael Blackmore, Ireland’s trailblazing jockey and global sporting icon, who will be among the headline speakers at the event.
Blackmore, a Grand National and Cheltenham Gold Cup winner, has been at the heart of some of Ireland’s most high-profile sporting achievements of recent years, and will offer a unique perspective on how athletes and sponsors can collaborate to deliver authentic impact.
The sponsorship market in Ireland has experienced significant growth in recent years, with brands investing in various sectors, including sports, entertainment, and community causes. The Who Won Sponsorship Series has established itself as a barometer for the industry, combining case studies, trend analysis, and expert debate.
Event Details
Date: Tuesday, November 4th, 2025
Venue: Aviva Stadium, Dublin
Theme: The Classics Vs New Hits
Tickets: Available now via www.mii.ie
Image Credit: Onside Sponsorship
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