The Cheltenham Gold Cup is to be sponsored for the next two years by Boodlestaking it up to its centenary year.

The family-owned jewellers first supported the Blue Riband of chasing in March of this year, when Rachael Blackmore partnered A Plus Tard to a historic victory by becoming the first female jockey to succeed in the race.

The pair were roared home by a record crowd of 73,875 racegoers, many of them having travelled over from Ireland.

Since Red Splash landed the inaugural staging of the three and a quarter-mile contest in 1924, it has been won by some of the most famous names of all time including Golden Miller, Arkle, Desert Orchid, Best Mate and Kauto Star.

Irish trained horses have won each of the last four renewals and eight of the last ten having won only four of the previous 35.

Your editor at Sport for Business was Sponsorship Director of the Tote in the UK from 1996 to 2000 when that company sponsored the race.

In addition to its support of the Cheltenham Gold Cup Boodles has also extended its sponsorship of the Boodles Juvenile Handicap Hurdle at The Festival, which it has put its name to since 2018, for a further two years and has taken on additional sponsorship rights across The Jockey Club.

This 2023 edition of the Boodles Cheltenham Gold Cup will be run on Friday 17th March at the conclusion of the four-day Festival and broadcast live in the UK on ITV’s main channel, in Ireland on Virgin Media One and on digital platform Racing TV and others.

“After an epic build-up to this year’s Cheltenham Gold Cup and then a wonderful day for the race itself, capped by the charismatic Rachael Blackmore being the first female jockey to win it, the Boodles board had no hesitation in extending our association by another two years,” said Managing Director Michael Wainwright.

“The whole experience was fabulous exposure for Boodles, and for me personally it provided one of the best days of my life.”

“I am thrilled that Boodles has decided to further extend its relationship with The Festival by agreeing to sponsor the next two renewals of the Cheltenham Gold Cup,” added Ian Renton, Managing Director for Cheltenham Racecourse and The Jockey Club’s West Region.

“After enjoying a record attendance this year, the 2023 running of the Boodles Cheltenham Gold Cup takes place on St Patrick’s Day and the great race celebrates its centenary in 2024, so I am sure there are some truly memorable days ahead.”

“Boodles is now approaching a decade of involvement with The Festival and hopefully has reaped the benefits of its association with the four biggest days in Jump Racing.”

“Coverage of The Festival seems to start earlier and be more extensive with each passing year and it was a milestone moment this year when the Boodles Cheltenham Gold Cup received its first broadcast on national television in the USA.”

“We look forward to continuing to work alongside the team at Boodles with their tremendous passion and commitment as well all our other partners, both old and new, in the coming times ahead.”




Sport for Business Partners