Six Nations Rugby has today announced a long-term partnership with Breitling, the luxury Swiss Watchmaker, making it the Official Timing Partner of the Guinness Six Nations, Women’s Six Nations and Autumn Nations Series.
The Breitling partnership is a first of its kind for a Timing Partner, as it will span the whole range of Six Nations tournaments, including the first-ever timing partner for the Women’s Six Nations, and the Autumn Nations Series.
It is also a first in rugby for the brand whose sponsorship of sport in the past has focused more on cycling and triathlon. Tour de France winner Tadej Pogacar is a brand ambassador.
There is no breakdown of the amount of value being attributed to each element of the partnership but maintaining equality of support and visibility will be a strong positive in helping close the gap that exists at present between the Men’s and Women’s events.
Breitling is only the second Partner of Six Nations in what is an exclusive looking club alongside Guinness.
“The partnership between Breitling and Six Nations Rugby is a hugely exciting moment for everyone involved,” said Six Nations CEO Ben Morel.
“It is a partnership of firsts; an Official Timing Partner supporting the Women’s game and a progressive new partnership, spanning all Six Nations Rugby annual competitions.”
“As such a huge amount of credit goes to the Unions for creating these Championship opportunities, and to Breitling for their enthusiasm to all aspects of this partnership.”
“We look forward to being part of the Six Nations Rugby legacy through this exciting partnership,” added Georges Kern, Breitling CEO.
“Breitling and Six Nations Rugby are joined by spirit and attitude – both striving for excellence through action, and delivering an ethos of teamwork, inclusivity and integrity.”
“At the heart of rugby is a fearless, no-limits state of mind, which our timepieces are the perfect accompaniment to. We look forward to the start of a great season, and an exciting collaboration with Six Nations Rugby, its unions and fans.”
The 2022 Guinness Six Nations kicks off on the 5th February, when Ireland host Wales, Scotland welcome England, and France then take on Italy on the 6th February. The Women’s Six Nations starts on the 26th March, following the conclusion of the Men’s Championship.
Sport for Business Perspective
The launch is being held online as we come out of the Covid enforced lockdowns. It is likely an option that will continue for quite a bit to come. Less travel for teams and media and probably 90 per cent of the information you’d be able to get face to face in a crowded environment, but lacking in the ‘buzz’ that always accompanies these big launches. Welcome to the future.
