Connacht Rugby have made two signings this week, one, Bundee Aki, that has captured the headlines, and the other, Sinéad Cassidy, who will prove to be perhaps equally important behind the scenes.
She has been appointed to the new role of Dexcom Stadium General Manager.
Sinéad was a key member of the leadership team at the Galway Races, where she spent the past eight years, initially as Sales & Marketing Manager and later as Director of Marketing and Communications.
During her time in Ballybrit, she played a pivotal role in driving fan engagement and the continued commercial growth of the annual Galway Races Festival – the largest horse racing festival in Ireland which attracts over 140,000 visitors to the province each year.
She is a graduate of Atlantic Technological University and the University of Galway, and has completed the prestigious Harvard Business School Executive Programme, The Business of Entertainment, Media and Sport.
She has been named among the Top 50 Women of Influence in Irish Sport by Sport for Business, and has received multiple awards for marketing excellence and transformative leadership.
Sinéad also serves as a Director of the National Breast Cancer Research Institute and McNulty Performance.
As General Manager of the stadium, she will be responsible for the operational management of Dexcom Stadium and the soon-to-be completed High Performance Centre, as well as the delivery of all match day and non-match day event experiences on the stadium site.
“As someone from this part of the world, I couldn’t be more proud and excited to join the team at Connacht Rugby during such a transformative time for the club,” she said.
“This is a monumental development, not just for Galway City but also the wider region, and it’s an incredible privilege to be part of it.”
“With the stadium redevelopment well underway, Connacht Rugby are creating a facility unlike anything else in the region. I’m looking forward to working with all stakeholders – especially our dedicated Connacht Rugby supporters – to bring this vision to life and deliver unforgettable experiences in our new home. See you soon at Dexcom Stadium!”
SPORT FOR BUSINESS PERSPECTIVE
This is a great appointment for Connacht Rugby and the new Dexcom Stadium, and for Sinéad. A brilliant member of the team at the Galway Races she will no doubt bring the excellence she delivered there to bear just down the road. Always a welcome guest at Sport for Business events, and a driver of our event in Galway last summer we look forward to more in 2025 and beyond.
WHAT’S UP NEXT?
A Sport for Business return to Galway is definitely on the cards for 2025 and looking forward to it already
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