Sports marketing Archives - Page 14 of 25

Welsh Rugby Signs Deal with Dove

Jul 23, 2013 | News Members, Rugby, Sports marketing

The Welsh Rugby Union has shown the power of a winning team on the pitch by signing up another commercial partnership through to 2015 and beyond.

Man United enter Twitter-sphere

Jul 11, 2013 | News Members, Soccer, Social media, Sports marketing

“New era, same spirit.” With those words Manchester United announced their arrival on Twitter. They have got off to a good start in terms of numbers and content and will doubtless teach a few tricks to others in sport.

The Value of Sponsorship to Consumers

Jul 10, 2013 | News Members, Research, Sports marketing

A new sponsorship survey of Irish consumers reveals the impact on purchasing intent of a sponsorship, the perceived value of sponsorship versus other forms and more.

AIG Supporting National Tennis Day

Jul 2, 2013 | News Members, Participation, Sports marketing, Tennis

The second AIG National Tennis Day takes place this weekend coinciding with the Wimbledon finals. We look at how Ireland’s focus on clubs compares to a UK programme of bringing the sport into previously untapped areas.

GAA starts search for a mascot

Jun 26, 2013 | GAA, News Members, Social media, Sports marketing

The GAA is searching for a mascot that will define the core values of the association and which may even end up playing a role in international development…

Alcohol and Sport – Downstream Impact

Jun 19, 2013 | Government, News Members, Sports marketing

The debate on alcohol and sport rages on. Decision time draws closer but the consequence of a bad decision are likely to be as bad if not worse than doing nothing. We have a suggestion.

Winning friends and influencing

Jun 13, 2013 | Camogie, GAA, News Members, Sports marketing

There are times when working in sport is a genuine pleasure. In fact, most of the time but every...

Gatorade Gamble on Sky Success

Jun 11, 2013 | Cycling, News Members, Sports marketing

Gatorade is boosting its association with Team Sky Cycling through an ambitious marketing campaign which could refund the cost of every Gatorade product bought between now and the start of the Tour de France.

Ireland’s Teen Speed Princess

May 30, 2013 | Motorsport, News Members, Sports marketing

Ireland is in the midst of producing a rich vein of motor sport talent , one which could yield significant returns in years to come. Check out Peter Dempsey’s Indy win and 14 year old Nicole Coffey’s ambitious plans in F1

Sport to Fore at Marketing Awards

May 27, 2013 | Awards, News Members, Olympics, Paralympics, Sports marketing

Sport was very much to the fore at the All Ireland Marketing Awards with Paralympics Ireland and Electric Ireland taking away two of the major awards on the night.