Major New Sponsor on the Horizon
2017 will see the first presence in ireland of a brand that has built affinity in markets around the world based on sport. We look at what that might mean for Irish sport…
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Category: News Members
GAA To Unveil New Sponsor
The GAA will unveil a major new sponsorship deal at Croke Park today, one that we understand will cross over between…
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Irish Sport Social Media Review – November ’16
This morning we are pleased to bring Sport for Business Members an exclusive first sight of the Irish Sport Social Media Review covering November 2016. It was a historic month for many reasons…
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Microsoft Continues Move Into Sport
Microsoft has continued a strong recent push towards sport with a new deal as the official technology partner to La Liga in Spain…
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Swim Ireland Makes Performance Move
Swim Ireland has made a bold move with the appointment of Jon Rudd as its new National Performance Director. It is part of a new strategy to produce World and Olympic success in the pool…
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Taylor Stepping Up
Next opponent only beaten by a now World Champion but line up of sponsors also raises eyebrows given Taylor’s strong religious beliefs…
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Agency Corner – Atomic Field Work
Atomic Sport have consolidated their expanded operation in the UK with the recruitment of Ian Field as Director of the agency looking after the UK business…
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Building Data Value for the GAA
Sport for Business caught up with the GAA’s Chief Information Officer Tomás Meehan at Croke Park this week and asked what the grma programme was likely to deliver…
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GAA Harnessing the Power of Data
The GAA has announced details of a new GAA Membership Card and rewards programme entitled grma or ‘go raibh maith gat’. We look at its importance, how it will be rolled out and who is operating it…
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Cork City Signs Up with UCC
FAI Cup Winners Cork City have signed a major new partnership deal with University College Cork and the Mardyke Arena in the city…
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