“Everybody deserves the opportunity to transform their life.” That’s a simple statement but it can be tougher to make it a reality for people who have struggled at an earlier stage of life.

Philly McMahon has had a stellar career as a Dublin footballer, landing five All Ireland titles to date, but growing up in Ballymun he has seen at close hand that life is not all about winning.

In 2012, one year after the first All Ireland McMahon lost his brother John to Heroin. For many that would be a blow that it would be hard to rebuild your own life from. McMahon though is going further and last night he launched his new charity ‘Half Time Talk’.

It has been time in the making and the purpose is to give an initial fourteen people who have endured a tough first half in life the chance to try again, to reset and to transform their own lives and those around them.

The overarching aim is to engage, educate and empower people, with the help of community champions and local businesses, and give them a second chance.

They will engage with mentors over a sixteen-week course and experience pointers towards how they can find ways to change their lives.

The hope is that support for the first course in Ballymun will lead to a rolling out across Dublin and then onto a wider national stage.

The idea is a great one, and backed by a strong board of local people willing to put time and energy into backing the initiative.

Dublin City University is on board and President Bríain McCraith spoke eloquently last night about the importance of Social entrepreneurship just like this in making a real difference in peoples lives.

You can find out more about the charity at www.halftimetalk.ie

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