Murray’s Dove Promotion Flies High
The 6 Nations is a crowded space for brands to get a message across but one of the big advantages of sponsorship as a marketing channel is the access to assets and how they can be leveraged…
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An Post Back Again for Rás
The 2017 An Post Rás route was announced yesterday at the GPO. The race, will be returning to Donegal for the first time in five years…
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Sport in the Built Future
Sport for Business will be live at Dublin City University this afternoon for the second day of a major international conference looking at the present and future of sports facilities.
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Staggering SuperBowl Numbers
There are those who question the value of sports rights in an era where media fragmentation is a seemingly inevitable and accelerating trend.
You won’t find many of them in and around Fox Sports or Facebook this week though.
Sponsorship Excellence for 2017
The 2017 European Sponsorship Association Diploma Course kicked off in Dublin last night with a...
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Irish Sport Social Media Report – February ’17
Discover which of the sports beyond the big three made the biggest social impression in February and how a star of one sport reached out to another…
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GAA Accounts in Finer Detail
We take a look at four areas of the GAA accounts in a little more detail including at how the corporate rental of Croke Park compares to the money it generates hosting games…
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Sport and State Policy
Boston College is the venue for an event this evening looking at the relationship between sport and the state through the history of Ireland…
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Choose Healthy. Choose Spar. Choose Football.
Spar is leveraging its sponsorship with the FAI to use stars of the game in its new €1 million advertising campaign starting tomorrow…
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Presidential Musings…
The three candidates for the Presidency of the Olympic Council of Ireland came together in debate on Saturday Sport and outlined a number of areas where they believe only a vote for them can lead to improvement.
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