84% of the population tuned in to watch Euro 2016 at some point, making a good return on the record investment that went into TV advertising and sponsor activation. We take a final look back on what worked best and why RTÉ won the Final Battle…
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Life Style Sports have signed a new deal with Dublin GAA in order to become its official retail partner…
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Connacht Rugby and BLK have unveiled the new Connacht Rugby home jersey, which is now available in Elverys Intersport stores nationwide and online…
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Ireland has firmly established itself as a part of the International Champions’ Cup which brings together the biggest names in European Club football for linked pre-season friendlies…
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It appears that Sky has ousted eir Sport from the basic pack offered by Virgin Media to a little over 330,000 homes from next month…
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Oliver Dingley will be the first diver to compete for Ireland at the Olympic Games in 68 years. He’s a very calm, likeable individual but has struggled in the past with confidence…
Read MoreThe Morton Games have a rich history and a good line up for July 22nd but was there an opportunity lost in Athletics to reward a sponsor with something unexpected that could have paid off in the longer term?
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Discover how much more money was spent by die hard football fans spent on alcohol, on football memorabilia and on gambling over the course of Euro 2016 compared to everyone else who watched the tournament. As well as how they spoke about it after on social media and second screens…
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Sport for Business member PSG Sponsorship conducted research throughout the Euro 2016 Championships looking at the impact and effect of sponsorship for those companies involved at tournament and national level. The results will be of real interest and cause for celebration for those who took a chance…
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All the number crunching from performance, sentiment and a range of factors will of course be only truly tested when it comes to next month’s games, but here’s what Ireland can expect based on analytics…
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