Nissan’s Irish Road to Rio
Nissan has released the first in a series of short films that provide a behind the scenes insight into the lives of Ireland’s Olympians and their bid to secure gold medals at the Rio Olympic Games…
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Toyota Signs Four Year Deal with Cricket
Like a batsman adding runs with long strikes to the boundary Cricket Ireland added to their World T20 partnership with Discover Ireland by signing a four year extension with Toyota as the Official Car Partner to the sport….
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Meeting Concussion Problem Head On
A new concussion screening programme is a great way of making commercial partnership work and both parties deserve credit for stepping into the debate on concussion to generate information rather than fear…
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TV Rights Battle Under Way for RWC2019
TV3 and RTE will definitely be in the bidding mix and their may be more, while bids to combine Japan withy the 2023 renewal which could be in Ireland will also be considered…
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Grassroots Soccer for TV Outing
While details have yet to be confirmed it is believed that contracts have been signed with Setanta and IrishTV to broadcast the seven remaining games in the FAI Junior Cup with assisting sponsorship from Aviva…
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Red Bull’s Galway Flight
Red Bull have signed their third GAA sponsorship since 2014. This is the first that could be deemed traditional but its a solid commitment from a global brand…
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AIT Athletics to be Broadcast Live
A late TV deal has been secured for the broadcast of Wednesday night’s AIT International Athletics Grand Prix from Athlone…
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The Importance of Sport for Women
Girls who play sports are more likely to graduate from college, find a job, and be employed in male-dominated industries. That’s why Women’s sport is so important in a broader context…
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Irish Rugby Standing Tall
Irish Rugby is dominating sport at present and working well with brand partners to produce memorable content…
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Dunne Deal for KPMG
KPMG International have signed a two year deal with golfer Paul Dunne. We look at his meteoric rise off the course and wonder whether Davy were involved in advising on this deal…
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