There is something special about Munster rugby and the depth to which allegiance runs. Adidas and Lifestyle Sports tapped right into that with a competition to have your family crest embroidered into the new season Munster kit. [€]
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Each Wednesday throughout the Rugby World Cup, Sport for Business will bring members marketing insights to the tournament, the teams and the official partners courtesy of sponsorship specialists Livewire…
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Part of the sustained growth of engagement between fans and Women’s sport is driven by shared sponsorship. AIG as part of their involvement with Dublin GAA has produced a series of three videos the final one of which focused exclusively on the Women’s team…
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Dell in the UK is to sponsor a one day Festival of Touch Rugby next month which will be used to explore how the sport can be used to reach out to young people facing social challenges in their communities.
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This weekend sees the first round of matches in the EY National Hockey League, a step up for the sport as it looks to a bright future…
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Conor Murray’s brooding looks and starring role in a potential Irish triumph have made him a hot currency as promotional campaigns collide like a scrum on the eve of the Rugby World Cup.
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The Women’s Gaelic Players Association has signed up a commercial partner for a new initiative linking Camogie and Ladies Football…
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Were the ‘genuine’ fans well served by yesterday’s clamour for Dublin Mayo tickets? Is there another way possible when supply and demand are so far out of kilter and time is short?
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The GAA hit lucky with a Dublin Football replay yesterday, a boost to the coffers that will extend to well over €1 Million given the 82,300 sell out that were at Croke Park yesterday and the likely full house that will be clambering for tickets when they go on sale later today.
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The highlight of our monthly look at Ireland’s sporting social numbers with Sportego is the breaching of 100,000 followers by a GAA County team for the first time.
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