Seattle Win, Marketeers Count Cost
The Seattle Seahawks repaid the devotion of fans in the early hours of this morning but advertisers are licking their wounds after the most one sided Superbowl in history.
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Category: News Members
Dublin GAA Steps up Commercial Activity
Dublin GAA has stepped up it’s commercial presence with two high profile appointments with experience across international sports marketing.
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The Power of Sport in Sponsorship
See how sports sponsorship in North America is at least seven times bigger than any other category and how much faster it is growing in 2014.
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An Post Commits to Cycling and Social
The route for the 2014 An Post Rás has been launched alongside a commitment by the sponsor into 2015 and a new opportunity to raise the appeal of the race across social media.
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Guinness Hits Spot with Olympics Ad
The choices we make define who we are. See how Guinness has used sport once again to illustrate this powerful theme. But be quick, the ad will appear for a limited time before an Olympics ‘blackout’ occurs.
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Irish Winners at Euro Sponsor Awards
It was a brilliant night for Ireland at the European Sponsorship Awards with three of the eleven prizes on offer coming back to Dublin, including the main one of the night…
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Crowd Funding of Projects
Crowd funding is likely to become an ever bigger source of funding for sport, just as it has for business and the arts. We look at the concept behind it and some of the companies looking to make a mark.
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Canterbury on Board with IRFU
Canterbury have returned as official suppliers to the Irish Rugby teams, raising hopes of a return to the glory days when they were last involved, and the small matter of an estimated €20 million.
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Cricket Renews Deal with Baker
Cricket Ireland has renewed its official partnership deal with Johnston Mooney and O’Brien. It shows how relationships can grow out of opportunity into something more lasting.
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Guinness Unveils Rugby Activation
Guinness has unveiled activation plans around its association with the Ireland Rugby team and the RBS 6 Nations getting underway this weekend.
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