Major McSponsorship for FAI
The FAI and McDonalds have signed a new sponsorship deal around coaching for kids that will produce an additional 65,000 hours of organised football for 8-10 year olds in the next 12 months.
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Category: News Members
Learn from 2012, Plan for 2016
The Irish Sports Council has published a detailed review of what went right for London 2012 and what could be improved in the High Performance programmes of Irish Sports governing bodies.
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Women’s Rugby Celebrates
The Irish Women’s Rugby Team celebrated becoming only the third group in history to achieve a Grand Slam this weekend. The IRFU marked the occasion by announcing a €3 million investment in the Women’s game.
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Cheltenham Records Tumble
The sport of horse racing received a massive boost last week as the Cheltenham Festival produced a...
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The Power of Sport
Sport is the one true universal language understood by everyone around the world. Associated Press recently unveiled a short video expressing in graphics and images the power of global sport.
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Reflecting on the Glory of Cheltenham
Priests from Rome and travellers far from home will descend on Cheltenham today. This is a personal reflection on the power of sports great moments to warm a lifetime.
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Event Management Opportunity
Sport for Business is always looking for ways to create business opportunities for members. We are pleased to announce one such opportunity for an event management company today.
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Cadbury Sweet on Young Football
Cadbury has begun it’s eighth annual search for the U21 GAA ‘Hero of the Future’. The Award is part of a clever overall approach to its GAA sponsorship in social media and at a time that works for sales.
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Women’s Rugby for RTE TV
RTE TV will broadcast this Sunday’s decider between Ireland and Italy in the RBS Six Nations. It is the first time Women’s Rugby has made it onto mainstream TV here.
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IRB points toward better activation
The local activation of an international deal always needs to be thought through carefully so that it is relevant to the right audience. The IRB and Emirates showed how this week.
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