Rugby is reaching out to business
A new Ulster Rugby Business Club is to launch early next month for corporate supporters of the sport in the province. This is the latest in a series of initiatives by the sport to reach out to business.
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Energy to fore at sporting venues
Energy consumption is a key element of every major sporting venue. A new online presentation tool at the Olympics will help educate fans on consumption. Irish stadia are already leading the way.
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Twitter storm will not go away
Twitter has been causing a storm in Irish sport but its importance in sports marketing was highlighted again on Saturday when an English Rugby League team switched to twitter handles on jerseys.
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Tennis puts on a show
Tennis clubs across Ireland opened their doors on Saturday as part of National Tennis Day. They hope to add to the 80,000 registered players in this country for a sport which can be played longer than most.
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Capturing the Spirit of Poland
Sport for Business featured with a guest column in yesterday’s Sunday Independent looking at how Irish domestic soccer could capture the spirit of Poland before is disappears.
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Irish coach firm wins Olympic contract
A County Monaghan Coach firm has sent 15 of its vehicles to London this morning after winning a contract to provide transport to athletes at the London 2012 Olympic Games.
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GAA adds to growing online presence
The GAA has continued its progress in online and social media with the commissioning of a third series of the online magazine show ‘Round the Square’. Negotiation of online broadcast coverage will commence shortly.
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Goal technology in soccer crosses line
Goal line technology has been approved for use in international soccer but is unlikely for the GAA.
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Nike and O2 join forces in sport
The Power of smart phones has been highlighted by a survey in the UK which shows 12% of users check their phone for sports content five times a day or more.
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Betfair Signs Deal with British Racing
Betting Exchange Betfair has signed a €50 million five year deal with British racing. How important is that to the sport and how far away from a similar structure can it be with Irish racing?
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