The soul of cycling was once impaled on the point of a syringe. Lance Armstrong always denied he was involved and for those who dream of superhuman effort being genuine, his was a story that has ended badly.
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Some of the images of the sporting week courtesy of our partners at Inpho Photography.
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We look at how Cadbury has brought the achievements of Paralympic athletes to customers, colleagues and communities through sponsorship of Team Ireland
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100 staff from Vodafone will take part in Sunday’s company sponsored Dublin City Triathlon. Apart from branding, this is a sponsorship centred on wellbeing and staff engagement.
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The one millionth spectator at this year’s All Ireland Championships will pass through the turnstiles at Croke Park on Sunday. It’s a strong testament to the appeal of the games in a year that has had much competition.
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Volkswagen is extending its support for Irish sport through sponsoring next week’s PGA Southern Championship at Powerscourt, and is hinting at more to come in the world of golf.
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Allianz had a clear vision of what they wanted to bring to the partnership with Paralympics Ireland, as well as a clear link between the achievements of the athletes and the challenges feared by insurance customers.
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English rugby’s second tier clubs have secured new funding but problems remain with the relationship between clubs in the Aviva Premiership and those who compete against them and would replace them.
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Why did Renault choose Paralympics Ireland as a key sporting partner back in 2010 and what have been the highlights of the relationship as the team prepares for the London 2012 Paralympic Games?
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The second season of the RaboDirect Pro12 was launched this week in Glasgow. It will herald the opening of a rugby campaign that will include the Heineken and Amlin Cup finals in Dublin, as well as a Lions tour.
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