Accenture and Rothco – Sporting Stories
The crossover between management consultancy and marketing has accelerated with news in...
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Category: Sports marketing
Great Dane Lands in Dublin
Danish and Man United legend and ‘Probably the Best Goalkeeper in the World’, Peter Schmeichel was...
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Who We Are is How We Play
Ireland and Munster scrum-half Conor Murray yesterday launched “Who We Are is How We Play”, the next phase of Vodafone Ireland’s “Team Of Us” sponsorship of the Irish rugby team…
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Exclusive: New Ringers Sports Brand Launches Today
The crossover between the worlds of sport and creativity has a new major player this morning with the launch of Ringers, a new Dublin based creative brand development agency dedicated to sport…
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AIB Reveal New GAA MiniSeries
AIB, fresh from the success of the mini-documentary series around the All Ireland Football Championship, are going back to the same source of inspiration with a new GAA miniseries.
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AIB’s Sheep Dipping Winner with the GAA
“In the first six weeks of the campaign, we had surpassed last years record number of engagements achieved over six months.”
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Road to Croker’s Final Stop
AIB’s idea to bring Jeff Stelling and Chris Kamara over from the comfort of Sky Soccer to learn about the GAA or the G double A as they called it in the company of Mícheál O Muircheartiagh was a winner all round.
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All Smiles for GAA Rivals
As soon as the All Ireland series draws to a close there is always a rush of launches and promotional opportunities for players to rattle through…
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Lucky Pants and Strip Clubs
“He stood up, looked at us and said, ‘OK you guys are Paddy Power, with the pants, for the weigh-in’ and that was the first we absolutely knew for sure he was up for this.”
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Nissan’s Sporting Stars of the Future
A skeleton sledder, a light heavyweight boxer and Ireland’s Sportswoman of the year in 2016 are among those looking to become a Nissan Generation next ambassador for 2017…
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