Diving Off A Cliff
This is less about sport than art, less about a can of drink than about a lifestyle and boy oh boy does it work on all fronts.
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Category: Sports marketing
Looking Back on Unleashing Content
The story of Red Bull’s rise to become a global media powerhouse and the ways in which the GAA is moving towards management of elements of it’s own content were two key parts of Sport for Business’ Unleashing Content event that took place at the TV Studios of RTÉ yesterday…
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Hockey Star Takes to Hurling
Alex Auld is a man who whom sport comes naturally. Still it was a challenge getting to grips with...
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Daily Video – Aer Lingus via Athenry
The script in Edinburgh was not as originally drafted but before the game Aer Lingus were right to the fore of in terms of getting the nation in the right mood…
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Daily Video – The Superbowl Ads
Immigration, equality and more feature in this year’s roll call of Super Bowl ads which will enthral America, though maybe not Donald Trump when life stateside comes to a halt on Sunday for Superbowl LI…
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Branding the League of Ireland
It is always easier to burn bridges than to build them, to criticise than to praise, and the reaction on traditional and social media to yesterday’s Brand report into the SSE Airtricity League certainly fell into the former…
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Britain’s Superhuman Ad of the Year
Of course it involved sport, and the life affirming way it can change people’s perceptions of themselves and others. And look at some of the results from ‘We are Superhumans’…
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New Look for Sport Ireland
“Considering the importance of sport across the country and the positive impact of sport on people and community, it was decided to develop a visual identity which suggested energy and vibrancy.”…
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Smart Engagement from FECKK’n Around
Ireland’s first Fan Engagement Conference took place in the wonderful surroundings of the Butler House in Kilkenny this week.
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Branding the Masters Local Style
One brand certainly made a big impact on Irish fans watching the action from the US Masters on Sky Sports last night…
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