In support of its sponsorship of the GAA All Ireland Hurling Championship Centra has teamed up with Clare’s Podge Collins, Galway’s Niall Burke, Cork manager John Meyler and Dublin’s Cliodhna O’Connor, to reveal their passions on and off the pitch.

The #WeAreHurling campaign will be activated throughout 460 stores around the country though with a clear focus on hurling strongholds.

The campaign seeks to recognise and celebrate the individuals within communities be it players, supporters, coaches, parents and in some cases its own Centra local retailers that help make hurling great.

Over the course of the GAA All Ireland Hurling Championship, Centra will create social and video content on what drives their ambassadors passion for the sport, but also their passions off the pitch.

“Centra is very proud to be entering our tenth year as sponsors of the GAA All Ireland Senior Hurling Championship,” said Ray Kelly, Marketing Director for Centra.

“Our partnership with the GAA is a natural fit given the role we play in over 460 communities across the country, communities in which the GAA plays a hugely significant role with many of Centra’s retailers playing a pivotal role in providing support to their local GAA clubs.”

“We both believe in the power of community and the important role we play in improving the everyday lives of people within those communities right across Ireland.”

“We are excited that our campaign this summer will further explore our #WeAreHurling platform and we will help sports fans to get a deeper understanding of the players and support teams by revealing what is behind the helmet and sharing their stories.”

“The GAA partnership with Centra is a natural fit, added GAA President John Horan.

“Centra’s #WeAreHurling is a celebration of the power of community and the potential of what can be achieved when people come together.”

“The Centra campaign brings to life the nature of the GAA as an organisation, in particular, the reliance on the goodwill and volunteerism of people right around Ireland at all levels of the game.”

“Ultimately, this prepares and supports players and coaches to represent their local communities at the pinnacle of the sport, the GAA All Ireland Hurling Championship.”

As in previous years, tickets for GAA All Ireland Senior Championship activity are available to buy in selected Centra stores located in communities around the country.

Join us on May 31st for a morning of exploring Irish sports sponsorship and seeing some of the most exciting projects coming down the tracks from 16 different sporting bodies over the next 12 months