Circle K sponsored Team Ireland at both the Olympic and the Paralympic Games this year.

In addition, they sponsored RTÉ’s TV coverage of the Games and ran activations that have ebbed and flowed over the extended build-up of 18 months.

We spoke to Head of Marketing in Ireland Eadaoin Keane for her take on what it was like to provide backing to such an inspiring group of athletes, while at the same time making sure that the campaigns were working for the brand.

  • Working with athlete ambassadors
  • Bridging the gap from having no family with the athletes in Tokyo
  • The importance of being top of mind as a brand supporting local communities


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Sport for Business Partners