Circle K is to be the exclusive sponsor of RTÉ’s coverage of the Tokyo Olympic Games across television, online and mobile.

The partnership was announced this morning and doubles down on the brand’s partnership with the Olympic Federation of Ireland.

As the official sponsor, Circle K will feature prominently in all RTÉ Olympic programming, including live and catch-up coverage on RTÉ2, RTÉ Player and RTÉ.ie.

The 2021 edition of the Olympic Games will be the first time that RTÉ will broadcast coverage directly from the host city. RTÉ Sport’s Evanne Ní Chuilinn will present from Tokyo with a team of reporters covering the Irish story on the ground.

Peter Collins and Darragh Maloney will present the coverage from Dublin, with expert analysts joining them to review Team Ireland’s performances as well as all the biggest stories of the Games as they unfold.

“We are delighted to make this announcement with Circle K today,” said Geraldine O’Leary, Group Head Commercial RTÉ.

“This partnership is a great endorsement of RTÉ Sport’s Olympic output which we know will be engaging and entertaining and will bring the nation together in huge numbers. We are grateful to Circle K for their support.”

Over the course of the ‘Here for Ireland’ campaign to date, Circle K customers have generated more than 218 million digital coins, worth approximately €750,000 for the athletes to use on Circle K products such as miles fuel, coffee, snacks, and other in-store items.

172 Irish athletes from around the country have signed up to ‘Here for Ireland’ and since the initiative first launched they have redeemed enough miles worth of fuel to travel to Tokyo 155 times.

“I am delighted to announce our new sponsorship with RTÉ,” added Joanne D’Arcy, Director of Market Development at Circle K.

“We are extremely proud of what our partnership with Team Ireland has achieved over the last two years and we are excited to take this one step further.”

“Every four years the Olympics offers that unique experience where the whole country comes together in support of our competing athletes. RTÉ has been at the heart of this for decades capturing some of the most iconic moments in both Irish sporting and Olympic history.”

“We are privileged to be a part of this and look forward to creating a successful partnership with RTÉ and joining the nation to enjoy all the action.”

 

Sport for Business Partners