The Coca‑Cola Company has confirmed its return as the Official Soft Drink Partner of the Premier League, entering into a three-year agreement covering the 2025/26 through 2027/28 seasons
Coca‑Cola will leverage multiple brands across its portfolio, including Coca‑Cola Original Taste, Coca‑Cola Zero Sugar, Powerade, and Smartwater to activate fan experiences both online and offline
The sponsorship will be launched with a major on‑pack campaign featuring Premier League themed packaging in stores across the UK and Ireland ahead of the new season.
Planned initiatives include exclusive centre circle moments, ticket giveaways, and fan activations during fixtures and at the Premier League Summer Series
While details specific to activation in Ireland are yet to be fully disclosed, the on‑pack promotion will be widespread in Irish supermarkets and convenience stores.
Fans in Ireland can expect to see team-branded Coca‑Cola cans—with club colours and logos—as part of the “EVERY TEAM CAN” campaign in the coming months
There are no plans yet for physical events, live screenings, or matchday activations hosted in Ireland. These may though include ticket promotions, or immersive fan events timed to coincide with key Premier League fixtures or promotional tours.
“We are delighted to welcome back Coca‑Cola as the Official Soft Drink Partner of the Premier League,” said Will Brass, the Premier League’s Chief Commercial Officer.
“Coca‑Cola is loved and enjoyed by millions around the world.”
“Football and the Premier League are global passion points, and we look forward to uplifting fans and making their experience even better,” added Javier Meza, President of Marketing, Europe for Coca‑Cola.
Coca‑Cola previously held Premier League partnership status between the 2018/19 and 2020/21 seasons and maintains extensive football sponsorships globally, including with FIFA, UEFA, MLS, and the EFL.
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SPORT FOR BUSINESS PERSPECTIVE
Big brand, mega competition and an opportunity to engage with Irish fans, possibly taking a similar template to the Guinness 0.0 promotion of advertising and activation here as part of overall marketing mix.
WHAT’S UP NEXT?
The new Premier League season will kick off in England in August.
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