John Coffey has left his role as Head of Corporate Communications at Liberty Insurance and has moved into the retail sector in a similar role at Musgrave, parent company to SuperValu and Centra.

Coffey has been a central figure in Liberty’s relationship with first of all the GAA through the All Ireland Hurling Championship and with the Camogie Association as the Headline Sponsor of the Liberty Insurance All Ireland Camogie Championship.

He has always displayed a sure touch and understanding for what worked, as well as what would fit with the culture of both organisations, and his contribution to the growth of importance attached to Women in Sport has been significant.

Coffey was a strong supporter of our long term advocacy in this area and Liberty are the long term supporters of our Sport for Business 50 Women of Influence in Irish Sport which will shortly open for nominations to its seventh annual publication.

He is pictured above speaking to us at our Annual Women in Sport Conference in the studios of RTÉ.

He also drove some of the strongest engagement events around International Women’s Day bringing international stars like Anna Kessel and Tracey Neville to further the discussion.

Having worked closely with him on these and other projects dating back to his days at Coca Cola we can vouch for his being one of the most effective and engaging personalities in and around the business of sport.

The move has been an amicable one, based on a personal wish to move back to Cork and he will not be a stranger to sporting fields given the strong connection that SuperValu and Centra have nationally through the Hurling and Football Championships and locally as sponsors of the Cork Ladies Football teams.

Liberty Insurance’s commitment to Camogie remains strong and the mantle of driving their engagement through the closing stages of this season’s Championship, and a first-ever Liberty Insurance Camogie All-Stars trip to New York, will be taken up by the capable hands of Sean Brett as Head of Strategic Marketing and Laura Byrne as Brand Strategy Manager.

We would like to wish them all well and especially to thank John for his support and friendship over the lifetime of Sport for Business.

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Image credit: Bryan Keane,