Life Style Sports has signed a four year deal to become the title sponsor of Connacht Rugby.
This is the first major deal in Irish Rugby signed since the future of the provinces participation in European Rugby was resolved earlier in the year and the long term of the agreement is a reflection of greater confidence.
Mazda were previously on the front of the jersey and will remain as official partners, alongside 17 others in varying categories including Aer Lingus, Heineken, Bragbet and Dubarry.
Official retail partner
As part of the deal Life Style will become the club’s official retail partner and will operate Connacht Rugby’s online and stadium retail platforms.
The new season jerseys will be unveiled in August and on sale across the country and online from the following month ahead of the new season kicking into overdrive.
“This new partnership with Connacht Rugby is a very exciting development for us all at Life Style Sports,” said Group CEO Mark Stafford.
Passionate
“We see the association as so much more than just a logo on the front of a shirt. Like Connacht Rugby, Life Style Sports are passionate about sport and we are excited to be able to help the club and its fans engage in different ways throughout the year and across the province.
“The unique identity of Connacht Rugby together with its growing, loyal support base in the West and throughout Ireland provides an excellent fit for Life Style Sports and we look forward to promoting Connacht Rugby and our association with them through more than 63 stores across the country.
“The needs and wants of the Connacht supporter was a major focus for both parties during the negotiation process and we are delighted to offer distribution of Connacht merchandise as well as a discount on all products in all Life Style Sports stores for Connacht Season Ticket holders.
“With a revised European competition, new players, new coaching personnel and a new CEO in Willie Ruane coming in, it is a hugely exciting time for Connacht Rugby and its supporters and we are really looking forward to playing our part.”
Innovative
“Life Style Sports are an exciting and innovative Irish-owned company and their investment will help to drive Connacht Rugby forward,” added Connacht Commercial Director Alex Saul.
“We are constantly looking at opportunities for our passionate supporter base to engage with the club and Life Style Sports will help provide a strong presence in stores around the country, enabling the Connacht Clan access to a wide range of clothing, equipment and merchandise.”
