Cricket Ireland today unveiled its new T20 playing shirt for the ICC Men’s T20 World Cup and Exchange22 as its ‘Primary Sponsor of the Men’s Senior International Team’ at the upcoming tournament.
EXCHANGE22 is an Indian-based, virtual sports stock exchange. Founded in 2019, the app’s unique concept is one in which players’ ‘shares’ are traded virtually.
The appeal of appearing on the Irish shirt is the huge global audience that wil be watching the World Cup that gets underway later this month.
The partnership, brokered by Cricket Ireland’s main sponsor ITW Consulting, was unveiled at a virtual press conference today that featured Ireland Men’s captain Andrew Balbirnie and Kevin O’Brien.
The Exchange22 logo will feature on the leading arm of the Ireland Men’s T20 World Cup playing shirt and on the front of the training kit while at the tournament.
“The whole team at EXCHANGE22 feels highly honoured to be the sponsor of Ireland at the Men’s T20 World Cup 2021,” said Bodhishatta Karfa, Director and Co-Founder of EXCHANGE22.
“We believe in uplifting the spirit of the game and look forward to many more collaborations of this kind in the near future. We wish the Irish team the best of luck for their performance and hope to see some awesome cricket moments from them.”
“We have always believed in global cricket’s tremendous potential beyond the major cricket playing countries and it’s reflected in our fruitful partnership with Cricket Ireland that kicked off in 2020,” added Bhairav Shanth, Co-Founder of ITW Consulting.
“It’s a thrill to see EXCHANGE22 join Cricket Ireland as a sponsor on the jersey of one of the most exciting teams in the T20 World Cup. I am looking forward to this exciting journey through this association.”
“A sincere thank you to the teams at EXCHANGE22 and ITW Consulting for bringing this partnership together ahead of such an important tournament,” added Warren Deutrom, CEO of Cricket Ireland.
“The value of partnerships like this one goes far beyond just the immediate support for the team, but helps Cricket Ireland support the grassroots and performance structures that underpin the sport across Ireland – in turn creating the next generation of Irish internationals.”
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Sport for Business Partners