Cricket Ireland is making good use of its strength in social media through a Digital Video advertisement for the forthcoming One Day International against Australia.
The video is hosted on the Cricket Ireland You Tube Channel which also contains material of sporting stars from other codes expressing their interest in the game.
These include players from snooker, GAA and rugby all of whom are being used to spread the message that the Irish Cricket team is one worth following.
Cricket is one of the strongest sports outside the big five of GAA, Soccer, Rugby Golf and horseracing at getting its message out to a dedicated fan base.  It has over 7,000 followers on Twitter where it keeps up a stream of useful information.
At the weekend it followed commentary of the Irish Women’s team in action as well as passing on messages of congratulations to former U19 Cricket international Jordan Coughlan who was one of the stars of the Ireland U20 Rugby win over South Africa.
Cricket Ireland will host three one day internationals this summer against Bangladesh and will continue to serve its principal sponsor RSA Insurance well in terms of generating positive coverage.
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