When it’s done right, and with tongue planted firmly in cheek, parody of the whole business of sponsorship and endorsement can be a very effective tool.
Nissan is a supporter of Team GB at the Olympics and they are basing their support campaign under the hashtag of #DoItForUs.
We would love to have been there when this idea was originally floated…
Sport for Business’ Coverage of the 2016 Olympic Games is supported by Team Ireland Official Partner Electric Ireland #ThePowerWithin
