Brilliant piece of creative work to back up Lidl’s fifth year of partnership with the Ladies Gaelic Football Association.

This campaign will be seen across Irish TV from this week and is a great mix of support, advocacy and marketing.

A number of inter-county stars appear in the piece but it is down to the young girl at the end to score the crucial goal.

Level the playing field indeed, in a literal as well as a societal perspective.

Join us tomorrow for a closer look behind the scenes but for now, enjoy…



Sport for Business Partners