We have always championed the powerful benefits that come from developing Women’s sport, especially at a young age where the gender gap in terms of participation is too big and too important to ignore.
This video is a reminder that participation is not always down to government campaigns.  It can be impacted in 100’s of ways including in the language we use.  It’s a great example of how a brand, sport and a cause can come together for good.
 
Thanks to Liam Harbison for first bringing this to our attention