General view of the celebration in the parade ring 18/3/2011Making your loyal customers feel special is an important part of the sports marketing process.  Capturing the seemingly mundane realities of preparing for another season can offer a valuable sense of why sport is special and why being involved and being there is something that has a value beyond the price of admission.

Check out Cheltenham’s video on the making of annual members badges for the year to come.


 

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Sports Tourism Seminar at Croke Park (September 19th)
Sport for Business 20/20 at Ulster Bank HQ (October 8th)
The Business of Youth Sport Seminar (November 28th)

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