PwC’s sponsorship of sport is focused on a relationship with players. The firm is a supporter of the Gaelic Players Association and of the Irish U20’s team in Rugby.
The new season launch for the latter took place at the company’s irish headquarters in Dublin where coach Mike Ruddock and full back Alex Wooton were interviewed about the season ahead including the World Championships in New Zealand in June.
The video runs to less than three minutes and provides good insight on the preparation of the management and players for the event while at the same time inserting visual references to the sponsor that make their association to the team crystal clear.
“As a Firm that actively supports and develops young talent to reach their full potential, we are delighted to continue to support the development of Irish Rugby through our sponsorship of the Under 20 team.”
You can see the video here.
