The standard wisdom is that if you excel in one particular sport you are likely to do pretty well in all others as well.
Today’s Sport for Business Daily Video looks at how software analytics company SAS put this to the test with stars from the British Rowing team which it partners with, and the two professional golfers from the Ladies European Tour.
It’s a clever example of how to work the sponsors message into good content as well and a pointer to how sports can work closer together to spread the word of each other’s strengths.
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Image Credit: SAS / Getty Images
