For all the advances in the coverage and respect for Women’s sport, there will be while yet before the ‘banter’ merchants that we all know at least one of, will finally shut up.

Paddy Power has taken them to task in a new piece of video content which made us smile and which we are happy to share with you today.

It’s not the biggest picture that makes the most difference but the small comments and the chippy putting down of those who, by virtue of their talent, deserve to be treated for who they are and what they achieve, rather than just on whether they wear a sports bra or not…

 

Sport for Business Partners