Sport for Business members gathered in Dublin yesterday for a thought leadership session on decision making through data.

A presentation from New York headquartered Velocidi led into a discussion around the value of data from sporting bodies for sponsors, the importance and the challenges of presenting rewards for active engaged fans in return for a sharing of preferences and behaviours; the shifting sands of how different age groups treat data and the ways in which collaboration between partners in single organisations and across external groups needs to be prioritised in order not only to stay ahead but to avoid being over taken.

The points raised will help to shape the way that some of our leading sporting organisations and their partners think about the future.

We will be inviting Members of Sport for Business to select the topics that will form the next burst of four Round Tables over the coming days.

These sessions provide for great networking and shared learning and are an important benefit of membership of the Sport for Business community.

As a taster for yesterday’s session we looked at some of the commentary surrounding the use of data in sport, all of which are drawn from coverage over recent weeks…

“Look for the next analytical breakthough to come in the areas of predicting how a player’s mental make-up will adjust to the rigors of professional sports and how the emotional aspect of the responsibility correlates to on-the-field performance.”

Leigh Steinberg, Forbes

“But perfecting algorithms that can solve these problems is only half the battle. The next stage will be to ask how these tools can help improve performance both on and off the field. Can they be used as a metric of player performance and value? Can they determine whether a player who is successful on one team will be also be successful on another? And can they work in real time during a game to help coaches and fans alike?”

MIT Technology Review

“There are no answers in the data, it just helps you ask better questions.”

                                    Fergus Connolly of Michigan State

“The whole idea is that people currently work in silos and we’re not maximizing their skill sets or the practice that supports a program. It takes technology and collaboration, but collaboration is the most important piece.”

                  Dave Hamilton, Penn State

“I think there’s such an opportunity to change the way people experience sports by using technology,”

Steve Ballmer

“It is more important than ever to understand who our fans are and how they want to engage with us. Our partnership with Two Circles will provide us with this insight and help us market more effectively in a way that benefits our fans, as well as EPCR.”

Ian Treseder, EPRC

People at Indianapolis Motor Speedway used 26 terabytes of data over the weekend sharing photos and videos. That’s enough data to stream video for 8.5 years.  On race day alone, fans used 14 terabytes of data.  In 2016, customers used 20.8 terabytes of data, and they used half of that in 2015.

Indy 500 Race Review

“The real competition is the living room.”

Nikki Barua, Miami Heat App Development

Overall, players scored one fewer point per game and shot 1.7 percent worse from the field than in games after nights on which they did not tweet between the hours of 11 p.m. and 7 a.m

Stony Brook University Research on NBA Players

Join us on Wednesday June 14th for Unleashing Content where we will hear how Red Bull have built a global media brand on sports and cultural content, how the world of media is shaping up to new forms of content, how that is measured and how athletes fit into the new picture. See the full timetable and secure your place here.