The Last Word on Today FM gave plenty of space for a debate last night between former Junior Health Minister Roisín Shortall and Rob Hartnett of Sport for Business on the question of alcohol’s relationship with sports sponsorship and society.
We covered the different ways around the world that sport and alcohol mix or are prevented, elements of the research around the relationship, how sports stars and sport itself has a role to play in creating role models for young people and the real value of what alcohol companies sponsorship of sport is worth. (From 38:20)