The world of Golf is about to get a turbo boost from its very own version of Drive to Survive on Netflix. They won’t even have to change the branding.
The streaming giant that has driven interest in F1 to new highs of interest and new demographic appeal has linked up with the PGA TOUR and golf’s major championships for an immersive documentary series following the lives and stories of top professional golfers across a season of high-stakes competition.
For the first time ever, the PGA TOUR and the governing bodies that conduct men’s major championships — Augusta National Golf Club, the PGA of America, the USGA, and The R&A – will provide entry into the sport’s biggest events including THE PLAYERS Championship and season-ending FedExCup, as well as the four majors: the Masters Tournament, PGA Championship, U.S. Open Championship and The Open.
With unprecedented access inside the ropes and behind the scenes, the series will capture the intensity of training, travel, victory, and defeat through the lens of a diverse group of players and their support teams.
Current PGA TOUR player commitments include (alphabetically): Abraham Ancer, Daniel Berger, Cameron Champ, Joel Dahmen, Tony Finau, Matthew Fitzpatrick, Tommy Fleetwood, Rickie Fowler, Sergio Garcia, Harry Higgs, Max Homa, Viktor Hovland, Dustin Johnson, Brooks Koepka, Collin Morikawa, Kevin Na, Mito Pereira, Ian Poulter, Xander Schauffele, Jordan Spieth, Justin Thomas, and Bubba Watson. Additionally, the world’s #1-ranked amateur golfer, Keita Nakajima, will participate as he plays in the first major championships of his career.
“This partnership with Netflix presents the PGA TOUR and the four major championships an opportunity to tap into a completely new and diverse audience,” said Rick Anderson, Chief Media Officer of the PGA TOUR. “This documentary will give fans an authentic look into the real lives of our athletes, and what it’s like to win – and lose – during a season on the PGA TOUR.”
“We are thrilled to bring golf’s leading organizations and players together for this first-of-its-kind partnership and an unparalleled window into life on the Tour,” said Brandon Riegg, Netflix Vice President of Unscripted and Documentary Series.
“Our members will love getting to know the players and personalities as well as the iconic venues along the way. Even the most devoted golf fans have never seen the sport quite like this.”
The series is produced by Vox Media Studio and Box To Box Films who were responsible for Formula 1: Drive to Survive.
Sport for Business Perspective
Golf has been a winner from the pandemic, with a younger audience drawn to play and a reversal of fortune as a result for many gold clubs. Drive to Survive gave rise to a 53% lift in viewing figures for F1 and that was before the drama of Verstappen and Hamilton. This is very exciting for the sport, and equally so for the golf tourism sector here.
“A powerful and influential network of information and collaboration”
Sport for Business Partners