Electric Ireland has announced a major five-year extension to its sponsorship of the Electric Ireland GAA Minor Championships.

Having sponsored the Championships since 2012, Electric Ireland has supported the development of future inter-county stars across the country for a decade and will now continue its support of these historic competitions until 2027.

It will also continue its sponsorship of the Electric Ireland Higher Education GAA Leagues and Championships for an additional five years, having been the title sponsor of the competitions since 2017.

Each year, over 7,000 students take part in the Electric Ireland GAA Higher Education Leagues and Championships which culminate with the prestigious Electric Ireland Sigerson and Fitzgibbon Cup Finals.

As part of today’s launch, Electric Ireland is also announcing that it will become the title sponsor of the Celtic Challenge, a developmental hurling competition that features 39 teams from 29 counties, for the next five years, becoming the Electric Ireland Celtic Challenge.

This year, to celebrate its 11th year sponsoring the Minor Championships, Electric Ireland will be highlighting the ‘Minor Moments’ which last a lifetime over the course of the 2022 Electric Ireland GAA Minor Championship season.

It has teamed up with former Galway Minor dual player, Alan Kerins and former Armagh Minor footballer, Steven McDonnell, whose involvement in the GAA Minor Championships saw them go on to excel at senior level and in their careers off the field of play.

Over the course of this year’s Electric Ireland GAA Minor Championship season, Electric Ireland will be airing a new online content series called ‘Electric Ireland: Minor Moments Relived’. The video series will feature four former Minor players as well as past Minor teammates, taking a trip down memory lane, looking back at the ‘Minor Moments’ from their Minor playing days which had a profound impact on their lives as they moved into adulthood.

We will carry these as part of our own Daily Video content over the course of the summer.

In addition to the ‘Minor Moments Relived’ content series, Electric Ireland will highlight the ‘Minor Moments of the Week’ during this year’s championship.

Five moments from the previous week’s Minor action will be identified with the winning moment to be announced weekly on the Electric Ireland Twitter page (@electricireland).

Following the conclusion of the Minor season, Electric Ireland will celebrate the huge achievements by individuals on the pitch by announcing the recipients of the Electric Ireland GAA Minor Star Awards.

“The GAA is delighted to see Electric Ireland’s continued support of the Minor Championship as it announces a renewal of our partnership for a further five years,” said GAA President Larry McCarthy.

“Furthermore, I am thrilled by Electric Ireland’s commitment to up and coming GAA talent through the renewal of its sponsorship of the Higher Education GAA Leagues and Championships and its new title sponsorship of the Celtic Challenge.”

“We, at Electric Ireland are very excited for the new season of the Electric Ireland GAA Minor Championships as we enter the 11th year of our partnership with the GAA,” added Sarah Sharkey, Brand, PR and Sponsorship Manager.

“This season Electric Ireland will celebrate the ‘Minor Moments’ which the players and those closest to them will remember long after they have finished playing. We are also delighted to announce that Electric Ireland will be the title sponsor of the Minor Championships, the Higher Education GAA Leagues and Championships and the Celtic Challenge for the next five years.

 

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